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There is a great business opportunities in China colorful makeup market, however, the competition in the retail channels of colorful makeup market are very fierce, and there are lot of companies succeed in colorful makeup business. To establish and develop China cosmetic channels with professional and unique brand image based on meeting customers’ demands, to develop business together with cooperated partner are the marketing concepts that catkin has been taking.
We have specially designed three major retail modes according to China cosmetic distribution channel characteristics and the demand of customers for stopping. They are franchise store franchise section and franchise stand. These three different retail modes not only applicable to department store/supermarket, individual skin care store, exclusive cosmetic products store and various distribution modes, but also applicable to consumption modes of first to third classes in various cities, and meet the requirements of these three different investors. It is obvious that the image of Catkin retail has internationalized, diversified, humanized marketing terminal concept, which are obvious difference from many international and national famous brands, and these unique characteristics are the secret that Catkin won the market share in many countries and regions. Our objective is: to focus on increasing the sales in each Franchise Stores based on maximizing conforming modern marketing terminal outlet, more importantly, we not only offer products, but also offer complete brand system and service system to the retailers, which is the marketing competitive power of retail channel that the investors really need for the industry development. |